§ 03

About

— portrait, 4:5 —

I'm Chaebeen, a beauty director working between Seoul and the world of fragrance, skincare, and cosmetics. My practice begins with research and ends in quiet, intentional imagery — light that breathes, and visuals that hold their shape across time.

Services
  • Art Direction
  • Campaign
  • Visual Identity
  • Editorial
  • Package Design
Selected Clients
  • Amorepacific
  • Sulwhasoo
  • Innisfree
  • Laneige
  • Hera
  • VT Cosmetics
Recognition
  • Beauty Independent, 2025
  • KDA Korea, 2024
  • D&AD, 2024
  • Brand New, 2023
§ 04

Awards & Press

Awards
  • 2025Beauty IndependentStandout Campaign—
  • 2024KDA KoreaSilver—
  • 2024D&ADWood Pencil—
  • 2023Brand NewNoted—
Press & Features
  • Vogue KoreaBeauty Director to Watch2025
  • WWD KoreaCampaign Feature2024
  • Allure KoreaArt Direction Profile2023